Copywriting Services 1
RL WESTLY | COPYWRITER promotional services include preparation of letters, flyers, brochures, web content, and related promotional writing for businesses, organizations and individual needs. The following more fully describes four specific services that may be of interest to most folks who visit.
Additional copywriting services are detailed under submenu item "Copywriting 2."
Promotional Letters
Flyers and Brochures
RL WESTLY | COPYWRITER prepares promotional letters. Letters are the heart of the copywriting profession...these are the "letters" that organizations send to individuals (and sometimes other organizations) to encourage them to purchase a product or service, or possibly support a cause. These letters typically range from one to two pages in length (but can be 10 or even 20 pages in some instances) and offer benefits and features (speaking to the needs, wants, and/or desires of the reader) to convince the reader to respond.
Often, the letters are concluded with an opportunity to purchase or contribute followed by a post script (P.S.) to offer additional benefits and possibly limit the time to respond (or indicate some other condition that encourages a quick response). These letters speak to at least one of the 38 emotions of those receiving them, and that can include an ungodly emotion such as greed. RL WESTLY | COPYWRITER is christian and will not prepare letters that speak to ungodly emotions.
RL WESTLY | COPYWRITER prepares flyers and brochures. Fliers can take all kinds of forms, but often are a single-page handout of immediately needed and useful information on an upcoming event. Fliers are everywhere and if you've prepared one, welcome to the world of copywriting!
Brochures typically are tri-fold flyers that succinctly present an organization's (or individual's) topic in an easy to read and esthetically pleasing format.
RL WESTLY | COPYWRITER prepares webpage content and assists organizations with developing and freshening their webpage materials.
Bob has worked with a customer to develop its website through the host, Godaddy.com, and prepared content to develop its crowd-sourcing campaign through Indiegog.com.
Bob prepared and installed the original RL WESTLY | COPYWRITER website (www.clearthink.us) material through the host, Register.com (now Web.com), and prepared and installed the content of a second generation website, RL WESTLY | COPYWRITER, through the host, WIX.com. The website has been amended again (third-generation) and now provides Bob's composite of environmental consulting, technical, and copywriting services along with OOTA Creations as:
http://rlwestly.wix.com/clearthink.
Business cards?! This seems like a relatively minor promotional writing issue not equivalent to the other services you'll see here. However, RL WESTLY | COPYWRITER believes the business card, your business card, is one of the most important pieces of promotional literature you'll prepare.
This promotional gem becomes your business or organization in your customer's pocket! It may be the most important promotional literature in your company!
RL WESTLY | COPYWRITER also believes that most companies miss using the best part of the business card for advertising - the reverse side. Pay attention to cards handed to you. How many are blank on the reverse side? And, how does the card feel in your hand? Even the texture of the card can be used to gain further attention.
Web Content
Business Cards
